|Milan symbol and Fred Perry symbol :)|
now published, vote for history, so vote for the Beatles and Oasis and I'll give you some of the £5,000 here:
(Fred Perry website)
The tennis player Fred Perry was born in Stockport, near Manchester.
1959: The fledgling British Mod movement members (with Italian Vespa and Lambretta from Milan) were quick to pick up on the shirt’s suitability for nocturnal activities. It was stylish, top button fastened under an SB3 or mohair suit, and durable enough to wear all night and still look good in the morning. It became the first crossover brand from sports wear to street wear. And began one of the most enduring relationships between fashion and music.
My first Freddy Perry was a light blue one as Manchester City :), and I still have it. Then I bought one as Jimmy's in mod Quadrophenia, a white one (with also some dark blue), with green parka.
The white polo shirt was only supplemented in the late 50s when the mods picked up on it and demanded a more varied colour palette. It was the shirt of choice for diverse groups of teenagers throughout the 1960s and 70s, ranging from the skinheads to the Northern Soul scene.
1963: Northern Soul Nights kicked off in Northern Industrial Britain. Centred around the legendary clubs; The Twisted Wheel, The Torch and the Wigan Casino. Largely ignored by the Southern based media, but passed on word of mouth. Soon thousands of kids were travelling hundreds of miles to attend the legendary ‘all nighters’. The shirt of choice was the emblematic black Fred Perry (black and a bit yellow).
The brand, now owned by a Japanese corporation, is best known for its laurel logo, which appears on tennis shirts. The laurel logo (based on the old Wimbledon symbol) was stitched into the fabric of the shirt instead of merely ironed on.